Speak clearly. Sound better. Be heard.

That's our mantra.

We help brands and businesses make a connection with consumers through words.

Words are powerful things. They can make us think. Listen. Notice. They can stop us in our tracks, or quietly creep up on us long after we've met them. They can make us laugh out loud, or smile inside. They can even make us cry. And importantly for brands, they can convince us to buy.

Of course to make a connection, you need to find the right words. That's where we come in. As an ex-agency copywriter and an award-winning journalist, we've spent the last two decades helping brands speak clearly, sound better and be heard.


Direct client copywriters

Got enough to do without writing your own copy? From web copy to brochures, sales letters to email marketing, we can help.

Freelance agency copywriters

We cut our teeth in some of the UK's leading advertising, PR and marketing agencies. So whether it's a pitch or poster, concept or clever headline, give us a shout.

Editor/feature writers

Between us, we've clocked up over 37 years writing and editing for some of the world's biggest selling newspapers and most successful brands. So if you've got a story to tell or a few paragraphs that need polishing, we'd love to know about it.

Tone of voice consultants

We can make sure your words fit with your brand. If you don't have a tone of voice, we'll help you define one. We'll even give you guidelines or training, so others can write for you too.


  • Websites and digital
  • Print advertising
  • Concepts and ideas
  • Email marketing
  • SEO copywriting
  • Publishing and editorial
  • Catalogues
  • Brochures and leaflets
  • Retail POS
  • Packaging and product copy
  • Sales presenters
  • Speeches and letters
  • Proofreading
  • Video scripts
  • Blog outreach
  • PR releases


  • notonthehighstreet.com
  • Sustrans
  • Safehinge
  • Cycling Scotland
  • Tag: Worldwide
  • Equator
  • Line Digital
  • Realise Digital
  • MadeBrave
  • Good Creative
  • BD Network
  • AIMS Media


  • The Sun
  • The News of the World
  • Fabulous Magazine
  • The Mail on Sunday
  • Marie Claire
  • New Woman
  • Vodafone Magazine
  • Yoga Magazine

Brands we've worked with

  • Anchor
  • Bacardi
  • Bacardi 8
  • Black Bottle
  • Bombay Sapphire
  • BP
  • British Red Cross
  • Carling
  • Carphone Warehouse
  • Citibank
  • Coca-Cola
  • Dewar's
  • The Famous Grouse
  • HSBC
  • Lurpak
  • Martini
  • Nokia
  • Norbord
  • notonthehighstreet.com
  • Nytol
  • Orange
  • Hilton Hotels & Resorts
  • Rimmel
  • Shell
  • Scottish and Southern Energy
  • Scottish Friendly
  • Visit Scotland
  • Vodafone
  • Worthington's

The Brand Guy

Audrey was the main driving force behind our magazines from conception, developing copy that fitted perfectly with our brand whilst moving the creative look forward. I would and have recommended her to other companies.

The Editor

Iain is a true wordsmith who can bring the dullest copy to life in double-quick time with his trademark pizzazz. Clear, concise, and always accurate, he's a champion punslinger too.

The Boss (ex)

Audrey writes very well because she thinks very well. She has a proven record in writing long and short copy rooted in truth. I recently commissioned Audrey on two projects and both were nominated for awards. I think that says something.

The Big Cheese

Mantra helped create our advertising campaign for Pedal for Scotland, defining a core message that resonated with our audience. And it worked - the campaign was instrumental in growing the event by a massive 700%.

The Entrepreneur

Audrey is that rare combination: creative, charming copywriting, plus a highly organized approach, with an eagle, experienced eye. She made light work of a complex brief and fitted in seamlessly with our team..

Ben Murr

Ex-Brand Manager
Vodafone UK

Bob Bird

Scottish News of the World

Paul Gray

Designer & Art Director

Ian Aitken

Chief Executive
Cycling Scotland

Sophie Cornish

MD and Founder

We're working on new projects all the time and like to keep our portfolio up to date. So rather than disturb Disturb (the digital agency who built this site) whenever we want to change something, we keep our most recent work in this neat little PDF.
You can download it by clicking here.

Mantra Copywriting Ltd
Studio 404
White Studios
Templeton on the Green
G40 1AD

+44 (0)141 212 9449
+44 (0)7891 287602